My Contact Information & Some Work

ORANGE ROMANIA – The Return of Millidge and Doig

Nils-Petter Lövgren — Thu, 06 Dec 2012 11:45:30 +0000

Orange Romania asked us to bring back the immensely popular characters Millidge and Doig, originally conceived by Wieden+Kennedy for an earlier campaign a few years back. They also tasked us to come up with a new third character.

We decided that because the market had moved on since the original campaign and data was now an important part of the offering, it made sense that the new character would be technology. We introduced a character, Hexidge, that just like technology, is sometimes great and sometimes can be a little random.

Media: TV and Outdoor Posters
Markets: Romania
Agency: Wieden+Kennedy, London

Made together with Darren Wright.
Directors: Smith and Foulkes

MAXIMUS VODKA – Re-Launch Campaign

Nils-Petter Lövgren — Thu, 06 Dec 2012 11:01:21 +0000

Maximus is Brown Forman’s middle-market vodka brand. In its biggest market,Poland, it is a social drink commonly drunk straight.

While the majority of vodkas are marketed as premium products like fashion and luxury accessories with the focus on purity, we decided not to try and be something we’re not. Instead we embraced Maximus’ masculine name and championed manliness, with an ironic tone of voice calling out for all men to rise and conquer.

Maximus. Vodka for Men.

For the posters we got legendary pulp novel artist Mort Kunstler out of retirement making his first ad campaign since 1983.

Media: Outdoor Posters, Retail Posters, On Premise and Website
Markets: Global (with Poland as the key market).
Agency: Wieden+Kennedy, London

Made together with Rob Doubal and Lolly Thomson. Illustrations by Mort Künstler/Tim Gabor.
Creative Team: Max Batten & Ben Shaffery. Designer: Michael Bow.

NAKKNA – GEOMETRIC CONSTRUCTION

Nils-Petter Lövgren — Fri, 27 Jul 2012 11:17:30 +0000

Photographer Thomas Brown and I collaborated to create the films for NAKKNA’s Geometrical Construction collection. We wanted a simple way to showcased the items geometric shapes as well as on a model all in one shot. The solution was a simple format we could play with during the shoot day.

Director/ DOP: Thomas Brown
Creative Direction: Nils-Petter Lovgren
Editor: Carly Baker
VFX Producer: Fiona Gallacher @ Jungle Group
Sound Design: Chris Turner @ Jungle Group
Flame VFX: Eldon Snelgrove @ Jungle Group
Set Design: Lightning and Kinglyface
Hair and Makeup: Alison Dunwell
Talent: Pilar @ Premier Model Management
Camera: Assistant Harry Watts

NAKKNA – WEBSITE

Nils-Petter Lövgren — Fri, 27 Jul 2012 10:22:22 +0000

When NAKKNA got asked to move their e-commerce site to Tictail I had the opportunity to re-design the site as a simple grid, allowing the images and products to be the core of the experience and thus more in tune with the understated NAKKNA brand.

CNBC – Europe

Nils-Petter Lövgren — Thu, 02 Jun 2011 14:18:42 +0000

CNBC Europe asked us to come up with a print highlighting the various ways their audience could engage with their content beyond television. The solution was a day-in-the-life of a typical European business professional showing the CNBC touchpoints on-the-go.

Media: Print
Markets: Europe
Agency: 18 Feet & Rising, London

Creatives: Alex Delaney, Liv Wadström, Noreen Khan

Cadbury – Bliss

Nils-Petter Lövgren — Thu, 21 Oct 2010 15:05:27 +0000

Cadbury created Bliss, a new Dairy Milk chocolate bar aimed at women. Compared to the other Cadbury products, Bliss was made of extremely indulgent and luxurious ingredients such as vanilla mousse.

We decided to tell the story that Bliss had been treated like a queen in preparation for its consumers, making it The Worlds Most Pampered Bar of Chocolate.

Media: TV and Outdoor Posters
Markets: Untied Kingdom and Ireland
Agency: Fallon, London

Nakkna – Passing Clouds

Nils-Petter Lövgren — Mon, 04 Oct 2010 19:42:38 +0000

Together with director James Lowrey this film was made as online brand production for NAKKNA’s 2011 Spring/Summer Collection, Passing Clouds, using the catwalk show at Stockholm fashion week as the core of the narrative.

Selection of the fashion show’s online presences:

“Nakkna started things off with a dark and geometric look at Swedish fashion. The runway staged with chalk and smoke seemed not only to be an element of mood but also served as inspiration for the prints along with ink and water.” – Italian Vogue

“Their offerings had an eery sensibility showing sueded hand-formed dresses and to-the-floor jackets and pants (for both men and women) all accented with chalk raising from the floor.” – A Shaded View of Fashion

“Alright no, I didn’t actually get sand in my eyes but I was clouded in a good way yesterday when Nakkna opened Mercedes Benz Fashion Week in Stockholm and all eyes tried to make out details in amongst the smoke and sand but instead were hit by shape which incidentally echoes a similar image on Nakkna’s website,a silhouette of the trio in abstracted form.” – Style Bubble

Youtube:

Catwalk photos by Kristian Löveborg:

Wispa Duo – Left Bar, Right Bar?

Nils-Petter Lövgren — Mon, 02 Aug 2010 10:09:48 +0000

Cadbury decided to introduce a Duo Bar (two pack) version of the Wispa chocolate bar. But how do you engage the audience with something that was just more of the same? Specially not long after the successful re-launch of the core product.

We decided to create the notion that there was such a thing as a ‘left bar’ and a ‘right bar’ and built the campaign around that.

Wispa Left Bar, Right Bar?

The campaign’s core was outdoor posters which focused on bringing the notion of the left side bar and the right side bar to life. We then sparked conversations online with a series of public (Wisp)announcement telling you how to deal with a misplaced left or right bar.

Media: Outdoor Posters, Online banners and Social Media
Markets: United Kingdom and Ireland.
Agency: Fallon, London

Creatives: Ben Beazly, Kyla Elliott

Start – A Prince’s Charities Foundation Initiative

Nils-Petter Lövgren — Mon, 02 Aug 2010 10:00:08 +0000

Fallon was part of defining the Start initiative by the Prince’s Charities Foundation. The initiative aims to help people across the UK lead more sustainable lives. I was asked to formulate and write the charity’s point of view on sustainability. I brought it to life with the help of the composer Martin Molin and the design studio 1-2-3 in this film for the Prince’s Charities foundation.

Media: Online video
Markets: United Kingdom
Agency: Fallon, London

Amnesty – An Active Voice

Nils-Petter Lövgren — Mon, 02 Aug 2010 09:57:46 +0000

Amnesty International’s Swedish branch asked us to help them raise awareness for their core cause, human rights, during the 2006 Swedish elections. We thought the most efficient approach would be to mobilize local AI branches around Sweden, from big cities like Stockholm to small towns like Jörn, as political candidates travelled through the country.

The campaigns revolved around asking attendees – from political candidates to average Swedes – what human rights meant to them.

Amnesty – An Active Voice

To encourage people to speak on record, it was important to keep the impromptu interviews casual and not feel like one of the many camera crews. The campaign was created using mobile phones with video capability (this was before iPhone) that was connected to a campaign blog (this was before Facebook in Sweden). The local AI teams went to political rallies, music events and festivals to conduct interviews, instantly posting them to the blog, building a gallery of opinions of all sorts.The idea was to raise the issue with the politicians. The blog was supported by an advert on MTV Nordic, flyposters and campaign merchandise.

Media: Video blog, fly posters, merchandise for the local AI branches and MTV
Markets: Sweden
Agency: Vardag AB, Stockholm